Bullet PR were appointed by The Fashion Museum to work on their special exhibition for 2017, Lace in Fashion, which opened at the museum on February 4th and will run until January 2018.
Drawing on the riches of the museum’s collection, as well as generous loans from contemporary fashion designers, the exhibition showcases over 60 exquisite pieces, showing how lace has been used in fashion from the time of Shakespeare to the present day and features designs from Burberry, Karl Lagerfeld, Norman Hartnell, Alexander McQueen, Erdem, Valentino and Christopher Kane amongst others.
Highlights of the exhibition include a dress from 1805 dress is believed to have belonged to Queen Charlotte, a navy blue lace dress worn by Lea Seydoux in the James Bond film Spectre and 1991 Karl Lagerfeld dress worn by 1990s supermodel Linda Evangelista in Vogue magazine.
The exhibition has garnered some great coverage including an interview with curator Elly Summers on Radio 4’s Today programme, features in The Guardian and The Daily Telegraph and coverage in Vogue, The Mail on Sunday and The Week amongst others. The PR campaign had a total value of £175,000 and a reach of 11,169,174 million.