Bullet PR have been appointed by the Asian Arts Agency to work on a campaign for PunjabTronix, a new international collaboration between Mercury nominated British-Indian music producer DJ Swami and traditional Punjabi folk musicians. PunjabTronix will tour the UK this July.
The project has been produced and commissioned by Asian Arts Agency as part of Reimagine India 2017, a cultural exchange programme celebrating the 70th anniversary of the Independence of India in 2017.
PunjabTronix features an exciting new creative collaboration between technology and tradition, as cutting edge live electronica and digital technologies combine with the traditional sounds of the Punjab.
Mixing live electronic dance music with Punjabi dhol drums, vocals, stringed instruments and the hypnotic sounding double flute algoza, the live show will feature the powerful distinct rhythms and traditional melodies of the Punjab interacting creatively with live electronic drum machines, synthesiser arpeggios and basslines.
Visual projections of original digital animations and cinematic Punjabi imagery, produced by Bristol based filmmaker John Minton, will complete a unique musical and visual event.
Watch this video to get a flavour of the upcoming tour.
Tour dates can be found here: www.punjabtronix.co.uk