Ditch the Label publish new report into cyberbullying and hate speech online

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International anti-bullying charity Ditch the Label announces findings of a major study of cyberbullying and hate speech online to coincide with anti-bullying week on Monday November 14, 2016.

Ditch the Label has partnered with leading social intelligence company Brandwatch, evaluating 19 million tweets from the US and the UK over the span of four years in order to better understand the current climate of cyberbullying and hate speech online.

The report looks at who is most likely to send abuse, who is most likely to receive it, when people are most likely to experience cyberbullying, topics most likely to precede it and how best to respond to it.

Key findings:

  • Politics is the topic most likely to receive bullying remarks, followed by topics relating to sport and food. 
  • You are most likely to experience cyberbullying on Twitter between 5pm-8pm on a Sunday.
  • Racist language was the most common form of hate speech on Twitter. Of the 19 million tweets analysed according to specific search terms, over 7.7m tweets featured racially insensitive language. Men sent 59% of these.
  • Misogynist tweets were the second most common form of hate speech with 3m of analysed tweets featuring misogynistic comments. 52% of these were sent by women. Tweets about what it means to be a man, homophobia and transphobia also featured largely.
  • Sports fans are over-represented in bullying tweets, as are executives. By contrast, teachers and scientists, as well as those interested in politics and environmental issues, are less likely to participate in online hate speech.
  • Female trolls tended to use insults relating to intelligence (dumb, stupid), appearance (fat, ugly), and derogatory animal terms (bitch, chicken), while males were more likely to use homophobic insults.
  • Responding to people who troll escalates the conflict. Research found that responding to bullying tweets escalated the conflict in 44% of cases, compared with only 3% of positive outcomes.

A full version of the report can be found here. 




Ditch the Label!



It’s Anti-Bullying Week this week and Bullet PR has recently started working Ditch the Label, a national anti-bullying charity who do really valuable work delivering support to thousands of vulnerable young people both online and offline.

The charity work closely with British schools and colleges providing them with research and advice on key issues. They also provide a virtual “Bullying Support Centre” for the social networking service Habbo Hotel, which is accessed by over 30,000 teens worldwide each week.

Bullet PR carried out the recent PR campaign for Ditch the Label’s Annual Cyberbullying Survey 2013. The results were fantastic, with the story making national news across the UK as well as 17 countries across the globe.   Press coverage on the day included features and news stories in The Independent, The Telegraph, The Daily Mail, The Times, The Daily Mirror, The Daily Star, The New York Times, The Times Educational Supplement, MSN, AOL and key regional newspapers across the UK to name but a few.

Broadcast coverage included ITN lunchtime and teatime news, Channel 5 News, Sky News, 5 Live Drive, Radio 1’s Newsbeat, Chinese Central TV and countless regional radio and TV news programmes. Here are a few of the highlights.

Liam Hackett, founder of Ditch the Label said, “Prior to working with Bullet PR, I don’t think we truly understood the importance of entrusting your public relations with an expert. We were absolutely blown away by Bullet PR’s expertise within their field and the fantastic results that they achieved for us. We highly recommend Bullet PR and will continue to use them in the future.”

Ditch the Label publish two key surveys each year: the Annual Bullying Survey and the Annual Cyberbullying Survey. For further information on the charity or copies of the report,  go to http://www.ditchthelabel.org or follow them at @DitchtheLabel.